Saudi Arabia's Official Submission for Best International Feature Film at the 93rd Academy Awards
Release Date: July 9, 2021
Director: Shahad Ameen
Starring: Ashraf Barhoum, Yagoub AlFarhan, Fatima Al Taei, Haifa AlAgha, Hafssa Faisal, Abdulaziz Shtian, Basima Hajjar
Running Time: 75 min
Rating: Not Rated
Synopsis: SCALES is a visually stunning feminist parable set in a dystopian landscape. It follows the story of a strong-willed young girl, Hayat, whose poor fishing village is governed by a dark tradition: every family must give one daughter to the mermaid-like sea creatures who inhabit the waters, to ensure the village can continue their fishing expeditions. When Hayat’s father refuses, the girl becomes a pariah, considered a curse by the village and urged to sacrifice herself - but Hayat has her owns plans for her destiny.
Variance managed all aspects of theatrical release from strategy through execution, including booking and exhibitor relations, asset creation, marketing, and PR.